BLEND Case Studies – Digital Campaign Assets

Design · Video / Motion · Social · Print / Web

Overview

A multi-format case study campaign created for BLEND to showcase client wins across industries. This project includes long-form case study layouts, branded talking-head video content edited for LinkedIn, and social ads designed to promote each case study after launch.

Challenge

Create visually polished, easy-to-read case studies that communicate results clearly across web and social. Then repurpose client interviews and raw talking-head footage into branded video content optimized for LinkedIn and social ads, all while maintaining a cohesive campaign look and feel.

Solution

I developed a unified case study design system with consistent typography, iconography, and structure. Once layouts were finalized, I resized and edited interviews, adding branded graphics, lower thirds, subtitles, transitions, and animated elements to prepare them for LinkedIn. I also designed static social ads to drive traffic to the case studies at launch.

Case Study Layouts

Multi-page case study designs for BLEND, showing layout systems, hierarchy, and visual storytelling.

Social & Promo Graphics

Social posts and promotional visuals used to drive traffic to the published case studies.

Talking-Head Case Study Videos

  • Category:

    Case Studies · Social Campaign

  • Client:

    BLEND

  • Role:

    Marketing Designer · Video Editor

  • Deliverables:

    Case study layouts, branded talking-head videos, social promo graphics

  • Tools:

    Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Canva