Short-Form Paid Social Ads

Video / Motion · Short-Form Ads · Social

Overview

A selection of performance-focused short-form ads created for home services and e-commerce brands while I was a Video Editor at Union Square Media. Each edit was tailored for Meta, TikTok, YouTube, and Snapchat with strong hooks and platform-specific best practices.

Challenge

Continuously deliver fresh, testable ad variations that could perform across different audiences, placements, and platforms under tight deadlines.

Solution

I built modular edits with interchangeable hooks, CTAs, VO styles, and pacing. Each concept was produced in multiple aspect ratios, with animated subtitles for sound-off viewing, and iterated in collaboration with the media buying team based on performance data.

Selected Ads

Below are a few examples of short-form ads used across Meta, TikTok, YouTube, and Snapchat, including problem–solution, UGC-inspired, and CTA-focused variations.

Version A – Problem/Solution Hook

Version B – UGC-Style Edit

Version C – Offer / CTA-Focused Cut

Version D – Alternative Hook & Visuals Test

  • Category:

    Short-Form Ads · Paid Social

  • Client:

    Multiple brands

  • Role:

    Video Editor

  • Platforms:

    Meta, TikTok, YouTube, Snapchat

  • Deliverables:

    40+ ads weekly · Multiple aspect ratios

  • Tools:

    Premiere Pro,  Audition, CapCut

Additional short-form work can be viewed in my Vimeo showcase:  vimeo.com/showcase/11945455