BLEND Trade Show Collateral

Design · Print / Web · Event

Overview

A collection of branded print and swag materials created for BLEND’s trade show presence. I designed postcards, mini promo cards, display signage, swag packaging, and booth collateral, printing all paper materials in-house and preparing vendor-ready dielines.

Challenge

Create visually engaging trade show materials that communicated BLEND’s services quickly and consistently across various event formats, while maintaining brand integrity and supporting both BLEND Localization and BLEND Voice brands.

Solution

I designed a cohesive suite of collateral built on BLEND’s brand system. Printed materials were prepped for in-house production, and swag items were developed using mockups and produced by external vendors. The final assets were used across multiple conferences and helped BLEND present a polished, professional presence on the event floor.

Event Postcards

Promotional postcards highlighting BLEND's localization services and BLEND Voice solutions. These were printed on perforated card stock and trimmed in-house for multiple trade shows.

BLEND postcard front design
BLEND postcard back design
Print-ready sheet of BLEND postcards (front)
Print-ready sheet of BLEND postcards (back)

Mini Promo Cards

Double sided business card–sized promos designed for quick handouts at the booth, which includes “About Us” highlights and QR-based call-to-action. Printed in-house on perforated sheets for easy tear-away and batching before events.

Print-ready sheet of BLEND About Us mini cards
Print-ready sheet of BLEND Voice QR promo cards

Swag & Vendor-Produced Assets

Custom swag designed to complement the print collateral, including tote bags and a playing card deck with branded packaging. I created production-ready artwork and dielines that were sent to vendors for printing and assembly.

BLEND playing card deck dieline and box layout with card design
BLEND branded tote bag mockup

Collateral in Use

Photos from various trade shows where these materials were used, including table setups, swag displays, and booth backdrops integrating BLEND and BLEND Voice messaging.

BLEND trade show booth table with swag and printed materials
BLEND booth view with promo collateral and giveaway items
BLEND booth table with printed collateral and signage
Close-up of BLEND booth giveaway items and promo signage
  • Category:

    Trade Show · Event Marketing · Print

  • Client:

    BLEND

  • Role:

    Marketing Designer · Print Production Designer

  • Deliverables:

    Postcards, promo cards, flyers, swag designs, vendor-ready files, in-house printed collateral

  • Tools:

    Photoshop, Illustrator, InDesign, Acrobat